Herbert A. Simon
(¹Ì±¹ ÀÎÁö½É¸®ÇÐ, ÀΰøÁö´É, °æÁ¦ÇÐ, öÇÐ, 1916 ~ 2001)
Herbert Simon Àº ÀÎÁö ½É¸®ÇÐ (Cognitive Psychology), ÄÄÇ»ÅͰúÇÐ, °æÁ¦ÇÐ, öÇÐ ºÐ¾ßÀÇ ¿¬±¸ÀÚÀÌ´Ù (º¸Åë ¹Ú½ÄÇÑ »ç¶÷ (polymath) ¶ó°í ¹¦»çµÈ´Ù). ±×´Â 1916 ³â ¹Ì±¹ Wisconsin ÁÖÀÇ Milwaukee ¿¡¼ ž´Ù. 1942 ³â University of Chicago ¿¡¼ Á¤Ä¡°úÇÐ (Political Science) À¸·Î ¹Ú»çÇÐÀ§¸¦ ¹ÞÀºÈÄ¿¡ Berkeley ¿Í Illinois Institute of Technology¿¡¼ ±Ù¹«ÇÏ¿´´Ù. 1949 ³âºÎÅÍ ¼°ÅÇÒ ¶§ ±îÁö Carnegie Mellon University ¿¡¼ ±³¼ö·Î ºÀÁ÷ÇÏ¸é¼ ´Ù¾çÇÑ ºÐ¾ßÀÇ ¿¬±¸¸¦ ÅëÇÑ Àΰ£ÇൿÀÇ quantitative modeling À» °³Ã´ÇÏ¿´´Ù.
±×´Â AI ÀÇ °³Ã´ÀÚÀ̸ç, Allen Newell °ú ÇÔ²² Logic Theory Machine (1956) °ú General Problem Solver (GPS) (1957) À» ¸¸µé¾ú´Ù. GPS ´Â ¹®Á¦Çذá (problem solving) Àü·«À» Ưº°ÇÑ ¹®Á¦¿¡ ´ëÇÑ Á¤º¸·ÎºÎÅÍ ºÐ¸®Çؼ »ý°¢ÇÏ´Â °ÍÀ» °¡´ÉÇÏ°Ô ÇÑ ÃÖÃÊÀÇ ¹æ¹ýÀÌ´Ù. ±× µÎ ÇÁ·Î±×·¥Àº ±×¿Í Newell, Cliff Shaw °¡ °°ÀÌ °³¹ßÇÑ Information Processing Language À» »ç¿ëÇØ¼ °³¹ßµÈ °ÍÀÌ´Ù. 1978 ³â¿¡ "°æÁ¦Á¶Á÷ (economic organizations) ³»¿¡¼ ÀÇ»ç°áÁ¤ °úÁ¤¿¡ ´ëÇÑ ¿¬±¸¸¦ °³Ã´ÇÑ °ø·Î·Î" ³ëº§°æÁ¦ÇлóÀ» ¼ö»óÇß´Ù. ±×´Â Á¦ÇÑÀû ÇÕ¸®¼º (Bounded Rationality) ¿Í satisficing ¶ó´Â ¿ë¾î¸¦ °í¾ÈÇß´Ù. ..... (Wikipedia : Herbert Simon)
Àΰ£ÀÇ ¹®Á¦ ÇØ°á (Problem Solving), ƯÈ÷ ü½º (Chess) µîÀÇ °ÔÀÓÀ» Ǫ´Â ÇÁ·Î¼¼½º¸¦ ¼ÖÁ÷ÇÏ°Ô ÇØ¼®Çϰí, °Å±â¼ºÎÅÍ ¹®Á¦ÇذáÀÇ Æ²À» ã°í, ±×°ÍÀ» ¸ðÀǽÇÇèÇÏ´Â ÄÄÇ»ÅÍ ¸ðµ¨À» ÀÛ¼ºÇÑ´Ù´Â ½ÄÀÇ ¼ö¸¹Àº ½Ãµµ°¡ ÇàÇØÁ³´Ù. ÀÌ·¯ÇÑ ½ÇÇèÀ̳ª ÄÄÇ»ÅÍ ½Ã¹Ä·¹À̼ÇÀ» ÅëÇØ¼, ¹®Á¦Çذá½ÃÀÇ Å½»ö ¾Ë°í¸®ÁòÀ̳ª °æÇèÀû±ÔÄ¢ (ÈÞ¸®½ºÆ½ (Heuristic)) À» Á¤½ÄÈÇÏ¿© ü°èȽÃŲ °ÍÀÌ "Human Problem Solving" (1971) ÀÌ´Ù. ÀÌ Àú¼´Â [»ç°íÀÇ ¸ðµ¨]¿¡ ºñÇØ AI ¿¡ ±ÙÁ¢Çϰí ÀÖÁö¸¸, ±×·¡µµ, ½ÇÇè ½É¸®ÇÐÀû ÀÔÀå¿¡¼, Á¤º¸Ã³¸® ¾îÇÁ·ÎÄ¡¸¦ ±¸Ã¼È½ÃŲ °ÍÀ¸·Î °£ÁÖÇÒ ¼ö ÀÖ´Ù. »çÀ̸ÕÀÌ ½ÃµµÇÑ °ÍÀº ÀÏ¹Ý ¹®Á¦ ÇØ°á±â, Áï GPS (General Problem Solver) À̰í, Á¤º¸Ã³¸® ¾îÇÁ·ÎÄ¡·ÎºÎÅÍ ¾ò¾îÁø ¼ö´Ü ¸ñÇ¥ ºÐ¼® (Means Ends Analysis) ¿¡ ÇöÁ¸ÇÏ´Â ¸ñÇ¥¿Í ÃÖÁ¾¸ñÇ¥¿ÍÀÇ Â÷¸¦ ÁÙ¿©³ª°¡´Â ¿ÀÆÛ·¹ÀÌÅÍÀÇ °æÇèÀû Ž»ö (ÈÞ¸®½ºÆ½ Ž»ö (Heuristic Search)) À» ºÎ°¡ÇÑ ¹®Á¦ÇذáÀÇ Æ²ÀÌ´Ù. ........ (±èÇö¼÷ 1997)
term :
ÀΰøÁö´É (Artificial Intelligence) ÀÎÁö ½É¸®ÇÐ (Cognitive Psychology) ÀÎÁö°úÇÐ (Cognitive Science) °æÁ¦ÇÐ (Economics) GPS Logic Theory Machine ÇÕ¸®¼º (Rationality) Á¦ÇÑÀû ÇÕ¸®¼º (Bounded Rationality) ü½º (Chess) ¹®Á¦ ÇØ°á (Problem Solving) ÈÞ¸®½ºÆ½ (Heuristic) ¼ö´Ü ¸ñÇ¥ ºÐ¼® (Means Ends Analysis)
site :
Herbert Simon Collection : full-text digital archive from Carnegie Mellon Libraries.
Herbert A. Simon : CMU ½É¸®Çаú
Herbert A. Simon : Byron Spice
Herbert A. Simon : Scott L. Anderson
paper :
Herbert A. Simon : ±èÇö¼÷
video :
Herbert Simon - part 1 : 2006/12/12
Herbert Simon - part 2 : 2006/12/13
Herb Simon : Earthware Symposium : CMU October 2000 : 2014/10/30
What is bounded rationality : Gerd Gigerenzer, 2004/09/01